Your website is your window to the world and therefore its role and importance is significant. In addition, we would advocate that a strategic approach is taken to web development. The best way to do this is by putting yourself in your customers’ shoes. Therefore develop a site that is easy to navigate and has good functionality. This is to ensure that potential customers stay on your website longer.
We recommend that you map out what you want your website to achieve. Also understand what role it plays in your sales cycle as this will determine the functionality you need. This also needs to be integrated with social media and the latest technological advances. By doing so, your website will remain current and, equally, effective search engine optimisation will drive traffic to your site.
Cope Sales and Marketing can save companies falling into the many pitfalls associated with building a new or upgrading an existing website. On too many occasions functionality of a website is compromised in favour of design. At Cope Sales and Marketing we don’t believe either should be compromised. Therefore understanding what is meant by functionality is imperative. In addition, you will want to make it easy for your customers to navigate your website so they engage with it.